Non-Governmental Organizations, cooperation for development platforms, projects of humanitarian nature and, overall, non-profit organizations with a social component, are in a period of deep financial difficulty.
With the economic crisis, several of the associations who have served altruistic services for groups or disadvantaged communities for decades, have had to stop their projects, even though the activity of these have served to cushion some of the negative social effects generated by the economic depression .
With public administrations funds out of reach and the global fundraising difficulty in the financial framework, the crowdfunding model has emerged as a viable alternative and complementary way for fundraising and campaign finance.
In einicia we provide a number of tips to take advantage of your project:
Study the different options that best suit your project
The donation crowdfunding version is not the only funding vehicle for development projects, although it is the most used. This mode provides an altruistic unrequited micro-donation with great instantaneity. No matter how small the amount is, it will have a positive impact and contributions are completely direct.
The reward-crowdfunding (or donation reward) version has the grant component of the previous mode, plus a promotion factor. In this mode, NGOs can obtain donations in exchange of publications, awareness material, draws or merchandising.
Taxation of your funds raised
It is important to know what kind of tax cost will have the funds of your project, there are different regulations depending on the particularities of the campaign involving a type of taxation or other.
Similarly, your donor can also get a number of advantages, such as tax relief on the contribution made to your project. We recommend you to read our post on tax audit, where this issue is further explained.
Define the project goals
The project must be presented with a real and achievable goal, try to avoid ambiguity. The more interesting and original the cause is, the more donors will be willing to participate.
Create a sensitizer, simple and easy message to understand for any audience. The most poignant campaigns have bigger support and tracing.
Your goal is to obtain donations and you must specifically justify the solidarity cause to be defended. Disclosure the work areas, the coverage or service that you provide with your project and for how long. Also, study the symbolic reward you want to give to your donors, in case you choose this model.
Explain the problem or the prevention to it that you want to give, in a way that the donor feels a direct and tangible participation in the project. Make their micro-donation have an additional value rather than the simple amount provided. What is the impact that 15 € have in the education of a child? How many families can receive health coverage with a 50 € donation?
With a good performance in communication you gain advantage
Social media are a truly useful tool for NGOs as they offer a free service for promotion and audience catchment. With the broadcast on the networks, awareness is achieved. The virtual community that follows you will know in first hand your activity and your improvements and achievements.
Study other reachable communication channels apart from Internet that could help you to get support. Press, radio and television are some of the traditional ways, but you can always arrange meetings, lectures, concerts, sports competitions, contests and draws.